Engineers are great for Marketing
Part of why Vercel stays top of mind is that many employees consistently share what they are building on Twitter and engage with users and customers. We see the same pattern at Anomaly (behind OpenCode), which has hired engineers like Ryan Vogel, Kit Langton, and Rhys Sullivan who actively talk about their work, and even at larger companies like Cloudflare, where engineers such as Dillon Mulroy stream on Twitch and regularly post updates publicly on Twitter.