> ## Documentation Index
> Fetch the complete documentation index at: https://www.usenotra.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Mention rate

> Mention rate is the share of saved answers that name your brand or one of its aliases. It is the headline visibility number on the GEO dashboard.

Mention rate shows how often your brand comes up when an engine answers one of your tracked prompts.

<img src="https://mintcdn.com/notra/JBIHUUfwvnmdFaPD/images/geo/visibility-light.webp?fit=max&auto=format&n=JBIHUUfwvnmdFaPD&q=85&s=e9511729380fbe8cdfc064a143239206" alt="Engines table with brand visibility per engine" className="block dark:hidden rounded-lg border" width="2528" height="576" data-path="images/geo/visibility-light.webp" />

<img src="https://mintcdn.com/notra/JBIHUUfwvnmdFaPD/images/geo/visibility-dark.webp?fit=max&auto=format&n=JBIHUUfwvnmdFaPD&q=85&s=39812c5a27380c00fa3c8180d67df764" alt="Engines table with brand visibility per engine" className="hidden dark:block rounded-lg border" width="2528" height="576" data-path="images/geo/visibility-dark.webp" />

## How it is calculated

**Mention rate = answers that mention you / all saved answers**, for the selected engines, languages and date range.

* An answer counts as a mention when the judge finds your company name or any [alias](/docs/geo/brand-and-domains) in it.
* Every saved answer has equal weight and answers that do not name you count as zero, so adding prompts you rank poorly on lowers the rate.
* The dashboard shows the delta against the first half of the selected range.
* The rate counts every saved answer in the range: all tracked languages, [conversations](/docs/geo/conversations) and [persona](/docs/geo/personas) conversations. A conversation counts as one answer, and it counts as a mention when any of its turns mentions you.
* Per-prompt views show each tracked prompt once, in your prompt language.

## Where to find it

* **Mentions** card and **Mention rate by engine** table on the GEO **Overview** page.

- `mentionRate` in `GET /v1/projects/{projectId}/geo/visibility/overview`.

## What moves it

* Prompt mix: adding or pausing [prompts](/docs/geo/prompts) changes the denominator.
* Engine mix: each [engine](/docs/geo/engines) has its own rate, so adding a weak engine pulls the total down.
* Aliases: a missing product name or domain alias hides real mentions.
* Content: closing [content gaps](/docs/geo/content-gaps) and earning [shelf space](/docs/geo/shelf-space) gets more answers to name you, while the other three only change what Notra counts rather than how often engines mention you.

<Card title="Why is my visibility zero?" icon="wrench" href="/docs/geo/troubleshooting/visibility-is-zero" horizontal>
  Work through the common causes.
</Card>


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.