> ## Documentation Index
> Fetch the complete documentation index at: https://www.usenotra.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# GEO for software companies

> How B2B SaaS teams use Notra to get recommended when buyers ask AI which tool to pick.

More software buyers now start with "what's the best tool for..." in ChatGPT, Claude or Perplexity. The answer is usually a short list, and in an [Ahrefs study of 26,283 cited URLs](https://ahrefs.com/blog/best-lists-research/), "best X" listicles were 43.8% of the page types AI engines cited for software, and brands ranked higher on those lists were mentioned more.

## Set up

* **Prompts.** Cover three intents, which are problem ("how do i automate release notes"), category ("best changelog tools for startups") and comparison ("globex alternatives"). Add a buyer detail such as team size or stack to each one.
* **Competitors.** Add direct competitors and the indirect ones buyers consider, like spreadsheets or an in-house build, and mark the indirect ones as **Indirect**.
* **Personas.** Generate [personas](/docs/geo/personas) for each buying role, such as the engineering lead and the founder, so you can compare where each one hears about you.
* **Search Console.** Connect it so prompt suggestions come from the queries you already rank for.

## What to work on

| Lever | Why it matters for software | Where in Notra |
| - | - | - |
| Comparison and alternatives pages | Engines quote them directly for "X vs Y" and "alternatives to X" prompts | [GEO writer](/docs/geo/writer), comparison format |
| "Best X" listicles | The page type AI engines cite most for software recommendations | [Shelf space](/docs/geo/shelf-space) |
| Docs and pricing pages | Assistants fetch them live to check features and price | [AI traffic](/docs/ai-traffic/overview), **Cited in answer** |
| Changelog | Keeps pages fresh. AI engines favor recently updated content ([Ahrefs](https://ahrefs.com/blog/do-ai-assistants-prefer-to-cite-fresh-content/)) | [Changelogs](/docs/content/changelogs) |

## Metrics to watch

* [Share of voice](/docs/geo/metrics/share-of-voice) on category prompts.
* [Position](/docs/geo/metrics/position) on comparison prompts, because being first matters more than being listed.
* AI referrals reaching `/signup` or `/pricing`, which you can add as **Conversion paths**.


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