# Notra vs ByDefault

ByDefault runs your prompts daily on four engines. Notra lets you pick exact models and counts a citation only when an answer cites you. It also adds Perplexity, personas and social content on every plan.

Updated October 2026. Page: https://www.usenotra.com/notra-vs-bydefault. ByDefault website: https://www.bydefault.so.

- [Start for free](https://app.usenotra.com/signup)
- [Notra pricing](https://www.usenotra.com/pricing.md?ntr=XIt2v1t__-7XCTJ5)

Used by teams that show up: [Databuddy](https://www.databuddy.cc), [Hoplite](https://hoplite.sh), [Top.gg](https://top.gg), [Brew](https://brew.new).

## At a glance

| Feature | Notra | ByDefault |
| --- | --- | --- |
| Starting price | $100/mo | $99/mo |
| Engines on the cheapest plan | ChatGPT, Claude, Gemini, Perplexity, Google AI, Grok, DeepSeek, Meta AI | 4 of 8 |
| Pick exact model versions | Yes | No |
| Tracked prompts | Unlimited | 50 to 350 |
| AI crawler logs | Yes | Yes |
| Writes articles in your brand voice | Yes | Growth plan |

## The short answer

### Pick Notra if

- You want to pick the exact model version
- You want citations counted only from real answers
- You want Perplexity tracked as an answer engine
- You want buyer personas and multi-turn conversations
- You want content on the entry plan, plus LinkedIn and X posts
- You need an API and MCP server to build on

### Pick ByDefault if

- You want a bigger daily answer pool on the entry plan
- You want search volume next to every content gap
- You want unlimited seats on every plan

## Feature by feature

Every engine and feature we could verify on both sides, including the ones where ByDefault is ahead. "Yes" means included, "No" means not available and "Not listed" means not listed on their public site or docs.

### Answer engines

| Feature | Notra | ByDefault |
| --- | --- | --- |
| ChatGPT | GPT-6, GPT-5.6, GPT-5.5, GPT-5.4 | Yes |
| Claude | Opus 5.5, Fable 5.1, Sonnet 5, Haiku 4.5 | Yes |
| Gemini | Gemini 3.8 Flash, 3.5 Flash, 3.1 Pro | Yes |
| Perplexity | Sonar | No |
| Google AI Overviews and AI Mode | Yes | Yes |
| Microsoft Copilot | No | No |
| Grok, DeepSeek or Meta AI | Grok 4.7, DeepSeek V4, Muse Spark 1.3 | No |
| Coding agents (Claude Code, Codex, Cursor) | Early access | Yes |
| Pick exact model versions | Yes | No |
| Engines on the cheapest plan | ChatGPT, Claude, Gemini, Perplexity, Google AI, Grok, DeepSeek, Meta AI | 4 of 8 |
| How answers are collected | Model APIs with live web search | Real browser sessions |

### Visibility data

| Feature | Notra | ByDefault |
| --- | --- | --- |
| Mentions, position and share of voice | Yes | Yes |
| Sentiment | Yes | Yes |
| Citations from real answers | Yes | Crawler fetches |
| Searches each engine ran | Yes | Yes |
| Full answer behind every number | Yes | Yes |
| Buyer personas | Yes | Not listed |
| Multi-turn conversations | Yes | Not listed |
| Languages and regions | Up to 4 languages | Not listed |
| Scan frequency | Daily to monthly | Daily |
| Search demand behind prompts | Search Console data | Search volume |
| Tracked prompts | Unlimited | 50 to 350 |

### AI traffic

| Feature | Notra | ByDefault |
| --- | --- | --- |
| AI crawler logs | Yes | Yes |
| AI referral traffic | Yes | Not listed |
| Conversions from AI referrals | Yes | Not listed |

### Content and action

| Feature | Notra | ByDefault |
| --- | --- | --- |
| AI readiness audit of your site | Yes | Not listed |
| Content gaps ranked by opportunity | Yes | Yes |
| Writes articles in your brand voice | Yes | Growth plan |
| LinkedIn and X posts | Yes | No |
| Rescans a prompt when you publish | Yes | Not listed |
| Ships content as GitHub pull requests | Yes | Yes |
| Shopping and ads tracking | No | No |

### Platform

| Feature | Notra | ByDefault |
| --- | --- | --- |
| REST API | Yes | Not listed |
| MCP server | Yes | Not listed |
| Open source | Yes | No |
| Zero data retention | Add-on | Not listed |
| SOC 2 report | No | No |
| Starting price | $100/mo | $99/mo |

## Why teams pick Notra over ByDefault

1. **Pick the exact model.** ByDefault plans let you choose 4 engines and do not track Perplexity answers. In Notra you pick the exact model you care about, across ChatGPT, Claude, Gemini, Perplexity and Google, and the list updates as new models ship.
2. **Citations from real answers.** A crawler reading your page is not a citation. When Meta's crawler fetches the same page ten times to train a model, that is ten fetches and zero citations. Notra counts a citation only when an engine cites your page in an answer, and labels training crawls separately.
3. **Content from the first plan.** ByDefault Starter includes no articles. Notra Starter includes 10 long-form posts and unlimited social posts a month, written in your brand voice. The Notra GitHub App opens pull requests too, and you can reply in the PR to ask for fixes.
4. **Personas and conversations.** Notra asks as generated buyer personas and replays multi-turn conversations, so you see answers beyond a single cold prompt.

## What ByDefault does well

- **Every prompt, every day.** Each plan's answer pool covers a daily run of every included prompt.
- **Unlimited seats.** Every plan includes unlimited team members.
- **Crawler logs in minutes.** Vercel log drain, Cloudflare worker or plain server logs, with cited pages and bot purpose.

## Pricing side by side

### Notra

- **Starter** ($100/mo): 2,000 AI answers a month, unlimited prompts, 10 long-form posts, every engine
- **Growth** ($250/mo): 6,000 AI answers a month, 25 long-form posts, 3 projects
- **Scale** ($550/mo): 12,000 AI answers a month, 50 long-form posts, 10 projects
- **Enterprise** (Custom): Unlimited answers, posts and projects, zero data retention included

Annual billing gets two months free. Zero data retention is a 20% add-on below Enterprise.

### ByDefault

- **Starter** ($99/mo): 50 prompts, 4 models, 6,000 answers, no articles.
- **Growth** ($249/mo): 150 prompts, 4 models, 18,000 answers, 5 articles.
- **Scale** ($599/mo): 350 prompts, 4 models, 42,000 answers, 10 articles.

No free plan or trial. Tracking pauses when the monthly answer pool runs out.

## Frequently asked questions

### What is the difference between Notra and ByDefault?

ByDefault runs your prompts daily on four engines. Notra lets you pick exact models and counts a citation only when an answer cites you. It also adds Perplexity, personas and social content on every plan.

### What does ByDefault do especially well?

Every prompt, every day. Each plan's answer pool covers a daily run of every included prompt. Unlimited seats. Every plan includes unlimited team members. Crawler logs in minutes. Vercel log drain, Cloudflare worker or plain server logs, with cited pages and bot purpose.

### Who should pick Notra and who should pick ByDefault?

Pick Notra if you want to pick the exact model version, you want citations counted only from real answers, you want Perplexity tracked as an answer engine, you want buyer personas and multi-turn conversations, you want content on the entry plan, plus LinkedIn and X posts and you need an API and MCP server to build on. Pick ByDefault if you want a bigger daily answer pool on the entry plan, you want search volume next to every content gap and you want unlimited seats on every plan.

### How does ByDefault pricing compare to Notra?

ByDefault plans are Starter ($99/mo), Growth ($249/mo) and Scale ($599/mo). No free plan or trial. Tracking pauses when the monthly answer pool runs out. Notra plans are Starter ($100/mo), Growth ($250/mo), Scale ($550/mo) and Enterprise (Custom).

### Is Notra a ByDefault alternative?

Yes. Both track AI answers, log crawlers and write content. Notra covers Perplexity, adds personas and conversations and includes content on its entry plan.

### Does ByDefault track Perplexity?

ByDefault shows Perplexity in crawler analytics but does not track Perplexity answers. Notra scans Perplexity on every plan.

### How does Notra count citations differently from ByDefault?

ByDefault counts AI crawler fetches of your pages. Notra counts a citation only when an engine cites your page in an actual answer. A training crawler like Meta's can fetch one page ten times, which Notra logs as ten training crawls, not ten citations.

### Which is cheaper, ByDefault or Notra?

ByDefault starts at $99 and Notra at $100. ByDefault includes more daily answers. Notra includes every engine, unlimited prompts, 10 long-form posts and unlimited social posts.

## Other comparisons

- [Notra vs Profound](https://www.usenotra.com/notra-vs-profound.md?ntr=XIt2v1t__-7XCTJ5)
- [Notra vs Peec AI](https://www.usenotra.com/notra-vs-peec.md?ntr=XIt2v1t__-7XCTJ5)
- [Notra vs Promptwatch](https://www.usenotra.com/notra-vs-promptwatch.md?ntr=XIt2v1t__-7XCTJ5)
- [Notra vs The Prompting Company](https://www.usenotra.com/notra-vs-the-prompting-company.md?ntr=XIt2v1t__-7XCTJ5)
- [Notra vs AthenaHQ](https://www.usenotra.com/notra-vs-athenahq.md?ntr=XIt2v1t__-7XCTJ5)
- [Notra vs Scrunch](https://www.usenotra.com/notra-vs-scrunch.md?ntr=XIt2v1t__-7XCTJ5)
- [Notra vs Otterly.AI](https://www.usenotra.com/notra-vs-otterly.md?ntr=XIt2v1t__-7XCTJ5)
- [Notra vs Jam](https://www.usenotra.com/notra-vs-jam.md?ntr=XIt2v1t__-7XCTJ5)
- [All comparisons](https://www.usenotra.com/compare.md?ntr=XIt2v1t__-7XCTJ5)

## Work at ByDefault? Help us keep this fair.

If anything on this page about ByDefault is wrong or out of date, tell us and we will fix it as soon as we can. We never want to give buyers bad information. We want to compete, and we want to compete fairly.

[Send us a correction](https://www.usenotra.com/contact.md?ntr=XIt2v1t__-7XCTJ5)

Based on each vendor's public website, pricing page and docs as of October 2026. Products change fast, so check their site before you buy. Logos belong to their owners.