# Notra vs Profound

Profound is a strong enterprise suite with nine engines and its own prompt volume data. Notra gives you tracking, crawler logs and content in one self-serve plan from $100 a month.

Updated October 2026. Page: https://www.usenotra.com/notra-vs-profound. Profound website: https://www.tryprofound.com.

- [Start for free](https://app.usenotra.com/signup)
- [Notra pricing](https://www.usenotra.com/pricing.md?ntr=6NgiXlZoywYqzYaI)

Used by teams that show up: [Databuddy](https://www.databuddy.cc), [Hoplite](https://hoplite.sh), [Top.gg](https://top.gg), [Brew](https://brew.new).

## At a glance

| Feature | Notra | Profound |
| --- | --- | --- |
| Starting price | $100/mo | Custom |
| Engines on the cheapest plan | ChatGPT, Claude, Gemini, Perplexity, Google AI, Grok, DeepSeek, Meta AI | 3 on the trial |
| Pick exact model versions | Yes | No |
| Tracked prompts | Unlimited | Custom |
| AI crawler logs | Yes | Yes |
| Writes articles in your brand voice | Yes | Yes |

## The short answer

### Pick Notra if

- You want to sign up today without a demo, a contract or a sales cycle
- You want the gap, the draft and the rescan in one place
- You want to see the full answer, sources and searches behind every number
- You want multi-turn conversations alongside buyer personas
- Your team cares about open source code and zero data retention

### Pick Profound if

- You need Copilot or ChatGPT Shopping tracked
- You want prompt volume data on what real users ask AI assistants
- Procurement needs SOC 2, SSO and SCIM on day one
- You have an enterprise budget and want a dedicated success team

## Feature by feature

Every engine and feature we could verify on both sides, including the ones where Profound is ahead. "Yes" means included, "No" means not available and "Not listed" means not listed on their public site or docs.

### Answer engines

| Feature | Notra | Profound |
| --- | --- | --- |
| ChatGPT | GPT-6, GPT-5.6, GPT-5.5, GPT-5.4 | Yes |
| Claude | Opus 5.5, Fable 5.1, Sonnet 5, Haiku 4.5 | Enterprise |
| Gemini | Gemini 3.8 Flash, 3.5 Flash, 3.1 Pro | Yes |
| Perplexity | Sonar | Enterprise |
| Google AI Overviews and AI Mode | Yes | Yes |
| Microsoft Copilot | No | Enterprise |
| Grok, DeepSeek or Meta AI | Grok 4.7, DeepSeek V4, Muse Spark 1.3 | DeepSeek on Enterprise |
| Coding agents (Claude Code, Codex, Cursor) | Early access | No |
| Pick exact model versions | Yes | No |
| Engines on the cheapest plan | ChatGPT, Claude, Gemini, Perplexity, Google AI, Grok, DeepSeek, Meta AI | 3 on the trial |
| How answers are collected | Model APIs with live web search | Real browser sessions |

### Visibility data

| Feature | Notra | Profound |
| --- | --- | --- |
| Mentions, position and share of voice | Yes | Yes |
| Sentiment | Yes | Yes |
| Citations from real answers | Yes | Yes |
| Searches each engine ran | Yes | Not listed |
| Full answer behind every number | Yes | Yes |
| Buyer personas | Yes | Yes |
| Multi-turn conversations | Yes | Not listed |
| Languages and regions | Up to 4 languages | 100+ languages |
| Scan frequency | Daily to monthly | Daily |
| Search demand behind prompts | Search Console data | Prompt panel |
| Tracked prompts | Unlimited | Custom |

### AI traffic

| Feature | Notra | Profound |
| --- | --- | --- |
| AI crawler logs | Yes | Yes |
| AI referral traffic | Yes | Yes |
| Conversions from AI referrals | Yes | Yes |

### Content and action

| Feature | Notra | Profound |
| --- | --- | --- |
| AI readiness audit of your site | Yes | Not listed |
| Content gaps ranked by opportunity | Yes | Yes |
| Writes articles in your brand voice | Yes | Yes |
| LinkedIn and X posts | Yes | Not listed |
| Rescans a prompt when you publish | Yes | Not listed |
| Ships content as GitHub pull requests | Yes | Yes |
| Shopping and ads tracking | No | Yes |

### Platform

| Feature | Notra | Profound |
| --- | --- | --- |
| REST API | Yes | Enterprise |
| MCP server | Yes | Enterprise |
| Open source | Yes | No |
| Zero data retention | Add-on | Not listed |
| SOC 2 report | No | Yes |
| Starting price | $100/mo | Custom |

## Why teams pick Notra over Profound

1. **Sign up without a sales call.** Profound removed its self-serve brand plans in September 2026. Its free trial runs a fixed prompt set on three engines for seven days. Notra plans start at $100 a month with your own prompts on every engine from day one.
2. **Gap, brief, post and rescan.** Notra ranks the prompts you lose, writes an evidence-backed brief, drafts the post in your brand voice and rescans that prompt when you publish, so you see if the fix worked.
3. **The answer behind every number.** Each check keeps the raw answer, the searches the engine ran, the sources it cited, your position and sentiment. You can check every number yourself.
4. **Open source and zero retention.** Notra's code is public under AGPL-3.0, so you can read how each number is computed. A zero data retention add-on keeps your prompts out of model provider logs.

## What Profound does well

- **Nine engines on Enterprise.** ChatGPT, Perplexity, Google AI, Gemini, Copilot, DeepSeek, Claude and Exa, tracked daily across 150+ regions.
- **Prompt Volumes.** A dataset of what people ask AI assistants, sold as built from over a billion real prompts across 35 countries. Notra uses your real Search Console keyword data instead.
- **Agent Analytics and log integrations.** Crawler and referral analytics with spoofed-bot detection and log sources from AWS, Cloudflare, Akamai, Fastly, Vercel and more.
- **Enterprise readiness.** SOC 2, SSO, SCIM, RBAC, ChatGPT Shopping, Ads Studio and an AI Marketer with agents. Backed by about $335M in funding and used by a third of the Fortune 100.

## Pricing side by side

### Notra

- **Starter** ($100/mo): 2,000 AI answers a month, unlimited prompts, 10 long-form posts, every engine
- **Growth** ($250/mo): 6,000 AI answers a month, 25 long-form posts, 3 projects
- **Scale** ($550/mo): 12,000 AI answers a month, 50 long-form posts, 10 projects
- **Enterprise** (Custom): Unlimited answers, posts and projects, zero data retention included

Annual billing gets two months free. Zero data retention is a 20% add-on below Enterprise.

### Profound

- **Trial** (Free, 7 days): 50 preset prompts on ChatGPT, Gemini and AI Overviews. No editing, exports or API.
- **Enterprise** (Custom): Up to 9 engines, custom prompts and regions, API, SSO and dedicated support.
- **Agency Growth** ($99/mo + $399 per client): 100 prompts on 3 engines per client workspace.

Profound's $99 Starter and $399 Growth brand plans were retired in September 2026.

## Frequently asked questions

### What is the difference between Notra and Profound?

Profound is a strong enterprise suite with nine engines and its own prompt volume data. Notra gives you tracking, crawler logs and content in one self-serve plan from $100 a month.

### What does Profound do especially well?

Nine engines on Enterprise. ChatGPT, Perplexity, Google AI, Gemini, Copilot, DeepSeek, Claude and Exa, tracked daily across 150+ regions. Prompt Volumes. A dataset of what people ask AI assistants, sold as built from over a billion real prompts across 35 countries. Notra uses your real Search Console keyword data instead. Agent Analytics and log integrations. Crawler and referral analytics with spoofed-bot detection and log sources from AWS, Cloudflare, Akamai, Fastly, Vercel and more. Enterprise readiness. SOC 2, SSO, SCIM, RBAC, ChatGPT Shopping, Ads Studio and an AI Marketer with agents. Backed by about $335M in funding and used by a third of the Fortune 100.

### Who should pick Notra and who should pick Profound?

Pick Notra if you want to sign up today without a demo, a contract or a sales cycle, you want the gap, the draft and the rescan in one place, you want to see the full answer, sources and searches behind every number, you want multi-turn conversations alongside buyer personas and your team cares about open source code and zero data retention. Pick Profound if you need Copilot or ChatGPT Shopping tracked, you want prompt volume data on what real users ask AI assistants, procurement needs SOC 2, SSO and SCIM on day one and you have an enterprise budget and want a dedicated success team.

### How does Profound pricing compare to Notra?

Profound plans are Trial (Free, 7 days), Enterprise (Custom) and Agency Growth ($99/mo + $399 per client). Profound's $99 Starter and $399 Growth brand plans were retired in September 2026. Notra plans are Starter ($100/mo), Growth ($250/mo), Scale ($550/mo) and Enterprise (Custom).

### Is Notra a Profound alternative?

Yes. Both track how AI engines talk about your brand. Profound is now an enterprise suite sold through sales. Notra is self-serve from $100 a month and adds content writing and rescans on top of tracking.

### Does Notra track as many engines as Profound?

Almost. Notra scans ChatGPT, Claude, Gemini, Perplexity, Google AI, Grok, DeepSeek, Meta AI and Mistral on every plan. Profound Enterprise also covers Copilot and Exa, which Notra does not.

### Does Notra have prompt volume data like Profound?

AI labs do not publish how often a prompt is asked, so every prompt volume number is an estimate from a panel. Notra connects Google Search Console and shows real search data for the keywords inside your prompts. Profound's Prompt Volumes is a larger dataset if you want a panel estimate.

### Can Notra write content like Profound's AI Marketer?

Yes. Notra turns content gaps into briefs and drafts in your brand voice for your blog, changelog, LinkedIn and X, then rescans the prompt after you publish.

## Other comparisons

- [Notra vs Peec AI](https://www.usenotra.com/notra-vs-peec.md?ntr=6NgiXlZoywYqzYaI)
- [Notra vs Promptwatch](https://www.usenotra.com/notra-vs-promptwatch.md?ntr=6NgiXlZoywYqzYaI)
- [Notra vs The Prompting Company](https://www.usenotra.com/notra-vs-the-prompting-company.md?ntr=6NgiXlZoywYqzYaI)
- [Notra vs ByDefault](https://www.usenotra.com/notra-vs-bydefault.md?ntr=6NgiXlZoywYqzYaI)
- [Notra vs AthenaHQ](https://www.usenotra.com/notra-vs-athenahq.md?ntr=6NgiXlZoywYqzYaI)
- [Notra vs Scrunch](https://www.usenotra.com/notra-vs-scrunch.md?ntr=6NgiXlZoywYqzYaI)
- [Notra vs Otterly.AI](https://www.usenotra.com/notra-vs-otterly.md?ntr=6NgiXlZoywYqzYaI)
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- [All comparisons](https://www.usenotra.com/compare.md?ntr=6NgiXlZoywYqzYaI)

## Work at Profound? Help us keep this fair.

If anything on this page about Profound is wrong or out of date, tell us and we will fix it as soon as we can. We never want to give buyers bad information. We want to compete, and we want to compete fairly.

[Send us a correction](https://www.usenotra.com/contact.md?ntr=6NgiXlZoywYqzYaI)

Based on each vendor's public website, pricing page and docs as of October 2026. Products change fast, so check their site before you buy. Logos belong to their owners.