# Notra vs Scrunch

Scrunch tracks seven engines and serves AI bots a lighter copy of your site at the edge. Notra starts at a third of the price and writes content for the prompts you lose.

Updated October 2026. Page: https://www.usenotra.com/notra-vs-scrunch. Scrunch website: https://scrunch.com.

- [Start for free](https://app.usenotra.com/signup)
- [Notra pricing](https://www.usenotra.com/pricing.md?ntr=I0jqqQARihoyX_y8)

Used by teams that show up: [Databuddy](https://www.databuddy.cc), [Hoplite](https://hoplite.sh), [Top.gg](https://top.gg), [Brew](https://brew.new).

## At a glance

| Feature | Notra | Scrunch |
| --- | --- | --- |
| Starting price | $100/mo | $300/mo |
| Engines on the cheapest plan | ChatGPT, Claude, Gemini, Perplexity, Google AI, Grok, DeepSeek, Meta AI | 7 |
| Pick exact model versions | Yes | No |
| Tracked prompts | Unlimited | 350 to 700 |
| AI crawler logs | Yes | Yes |
| Writes articles in your brand voice | Yes | No |

## The short answer

### Pick Notra if

- Your budget starts closer to $100 than $300 a month
- You want a writer that turns gaps into posts
- You want to scan daily for as long as you like
- You want multi-turn conversations alongside buyer personas
- You want open source code and zero data retention

### Pick Scrunch if

- You need Microsoft Copilot tracked
- You want AXP to serve AI bots a machine-readable copy of each page
- You are on Sitecore or want an enterprise vendor with SOC 2 Type II

## Feature by feature

Every engine and feature we could verify on both sides, including the ones where Scrunch is ahead. "Yes" means included, "No" means not available and "Not listed" means not listed on their public site or docs.

### Answer engines

| Feature | Notra | Scrunch |
| --- | --- | --- |
| ChatGPT | GPT-6, GPT-5.6, GPT-5.5, GPT-5.4 | Yes |
| Claude | Opus 5.5, Fable 5.1, Sonnet 5, Haiku 4.5 | Yes |
| Gemini | Gemini 3.8 Flash, 3.5 Flash, 3.1 Pro | Yes |
| Perplexity | Sonar | Yes |
| Google AI Overviews and AI Mode | Yes | Yes |
| Microsoft Copilot | No | Yes |
| Grok, DeepSeek or Meta AI | Grok 4.7, DeepSeek V4, Muse Spark 1.3 | Meta AI |
| Coding agents (Claude Code, Codex, Cursor) | Early access | Not listed |
| Pick exact model versions | Yes | No |
| Engines on the cheapest plan | ChatGPT, Claude, Gemini, Perplexity, Google AI, Grok, DeepSeek, Meta AI | 7 |
| How answers are collected | Model APIs with live web search | Browser and APIs |

### Visibility data

| Feature | Notra | Scrunch |
| --- | --- | --- |
| Mentions, position and share of voice | Yes | Yes |
| Sentiment | Yes | Yes |
| Citations from real answers | Yes | Yes |
| Searches each engine ran | Yes | Not listed |
| Full answer behind every number | Yes | Yes |
| Buyer personas | Yes | Yes |
| Multi-turn conversations | Yes | Not listed |
| Languages and regions | Up to 4 languages | By country |
| Scan frequency | Daily to monthly | Every 72 hours |
| Search demand behind prompts | Search Console data | Not listed |
| Tracked prompts | Unlimited | 350 to 700 |

### AI traffic

| Feature | Notra | Scrunch |
| --- | --- | --- |
| AI crawler logs | Yes | Yes |
| AI referral traffic | Yes | Via GA4 |
| Conversions from AI referrals | Yes | Not listed |

### Content and action

| Feature | Notra | Scrunch |
| --- | --- | --- |
| AI readiness audit of your site | Yes | Yes |
| Content gaps ranked by opportunity | Yes | Not listed |
| Writes articles in your brand voice | Yes | No |
| LinkedIn and X posts | Yes | No |
| Rescans a prompt when you publish | Yes | Manual refresh |
| Ships content as GitHub pull requests | Yes | Not listed |
| Shopping and ads tracking | No | No |

### Platform

| Feature | Notra | Scrunch |
| --- | --- | --- |
| REST API | Yes | Yes |
| MCP server | Yes | Not listed |
| Open source | Yes | No |
| Zero data retention | Add-on | Not listed |
| SOC 2 report | No | Yes |
| Starting price | $100/mo | $300/mo |

## Why teams pick Notra over Scrunch

1. **A third of the entry price.** Scrunch starts at $300 a month. Notra Starter is $100 with every engine, unlimited prompts and 10 long-form posts.
2. **Gaps turned into posts.** Scrunch shows where you are missing but does not write content. Notra ranks gaps by opportunity, writes the brief and the draft and rescans after you publish.
3. **Your scan schedule.** Scrunch runs new prompts daily for 14 days, then every 72 hours by default. Notra lets you keep daily scans or pick any interval up to 90 days.

## What Scrunch does well

- **Seven engines on every plan.** ChatGPT, Claude, Gemini, Perplexity, Google AI and Meta AI on every plan, with no engine add-ons.
- **Agent Experience Platform.** AXP detects AI bots at the CDN edge and serves a compressed, machine-readable page. Scrunch cites a 364% lift for Akamai on non-branded prompts.
- **Enterprise scale.** SOC 2 Type II, RBAC, multi-site setups, a Data API and Looker Studio. Over 500 customers including Lenovo and Skims. Sitecore bought Scrunch in June 2026.

## Pricing side by side

### Notra

- **Starter** ($100/mo): 2,000 AI answers a month, unlimited prompts, 10 long-form posts, every engine
- **Growth** ($250/mo): 6,000 AI answers a month, 25 long-form posts, 3 projects
- **Scale** ($550/mo): 12,000 AI answers a month, 50 long-form posts, 10 projects
- **Enterprise** (Custom): Unlimited answers, posts and projects, zero data retention included

Annual billing gets two months free. Zero data retention is a 20% add-on below Enterprise.

### Scrunch

- **Starter** ($300/mo): 350 custom prompts, 3 personas, 3 seats, 7-day trial.
- **Growth** ($500/mo): 700 custom prompts, 5 personas, 5 seats.
- **Enterprise** (Custom): Custom prompts, personas and seats.

Annual billing saves 17%, bringing Starter to $250 a month. All plans include all 7 engines.

## Frequently asked questions

### What is the difference between Notra and Scrunch?

Scrunch tracks seven engines and serves AI bots a lighter copy of your site at the edge. Notra starts at a third of the price and writes content for the prompts you lose.

### What does Scrunch do especially well?

Seven engines on every plan. ChatGPT, Claude, Gemini, Perplexity, Google AI and Meta AI on every plan, with no engine add-ons. Agent Experience Platform. AXP detects AI bots at the CDN edge and serves a compressed, machine-readable page. Scrunch cites a 364% lift for Akamai on non-branded prompts. Enterprise scale. SOC 2 Type II, RBAC, multi-site setups, a Data API and Looker Studio. Over 500 customers including Lenovo and Skims. Sitecore bought Scrunch in June 2026.

### Who should pick Notra and who should pick Scrunch?

Pick Notra if your budget starts closer to $100 than $300 a month, you want a writer that turns gaps into posts, you want to scan daily for as long as you like, you want multi-turn conversations alongside buyer personas and you want open source code and zero data retention. Pick Scrunch if you need Microsoft Copilot tracked, you want AXP to serve AI bots a machine-readable copy of each page and you are on Sitecore or want an enterprise vendor with SOC 2 Type II.

### How does Scrunch pricing compare to Notra?

Scrunch plans are Starter ($300/mo), Growth ($500/mo) and Enterprise (Custom). Annual billing saves 17%, bringing Starter to $250 a month. All plans include all 7 engines. Notra plans are Starter ($100/mo), Growth ($250/mo), Scale ($550/mo) and Enterprise (Custom).

### Is Notra a Scrunch alternative?

Yes, especially for smaller teams. Scrunch is an enterprise platform from $300 a month. Notra starts at $100 and adds content writing to tracking.

### What happened to Scrunch after the Sitecore deal?

Sitecore bought Scrunch in June 2026. Scrunch still runs as its own product and will be built into SitecoreAI over time.

### Does Notra have something like Scrunch AXP?

No. Notra does not rewrite your pages at the edge. It logs which pages AI crawlers read and helps you write content that answers the prompts you lose.

## Other comparisons

- [Notra vs Profound](https://www.usenotra.com/notra-vs-profound.md?ntr=I0jqqQARihoyX_y8)
- [Notra vs Peec AI](https://www.usenotra.com/notra-vs-peec.md?ntr=I0jqqQARihoyX_y8)
- [Notra vs Promptwatch](https://www.usenotra.com/notra-vs-promptwatch.md?ntr=I0jqqQARihoyX_y8)
- [Notra vs The Prompting Company](https://www.usenotra.com/notra-vs-the-prompting-company.md?ntr=I0jqqQARihoyX_y8)
- [Notra vs ByDefault](https://www.usenotra.com/notra-vs-bydefault.md?ntr=I0jqqQARihoyX_y8)
- [Notra vs AthenaHQ](https://www.usenotra.com/notra-vs-athenahq.md?ntr=I0jqqQARihoyX_y8)
- [Notra vs Otterly.AI](https://www.usenotra.com/notra-vs-otterly.md?ntr=I0jqqQARihoyX_y8)
- [Notra vs Jam](https://www.usenotra.com/notra-vs-jam.md?ntr=I0jqqQARihoyX_y8)
- [All comparisons](https://www.usenotra.com/compare.md?ntr=I0jqqQARihoyX_y8)

## Work at Scrunch? Help us keep this fair.

If anything on this page about Scrunch is wrong or out of date, tell us and we will fix it as soon as we can. We never want to give buyers bad information. We want to compete, and we want to compete fairly.

[Send us a correction](https://www.usenotra.com/contact.md?ntr=I0jqqQARihoyX_y8)

Based on each vendor's public website, pricing page and docs as of October 2026. Products change fast, so check their site before you buy. Logos belong to their owners.