# State of AI Search: AI visibility - November 2026

> We asked ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overview 20 questions about AI search visibility tools and analyzed 820 answers. Peec AI leads with 60% visibility.

- **Published:** November 4, 2026
- **Assistants:** ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overview
- **Coverage:** 20 prompts, 820 answers, 15 tracked brands, 740 cited domains
- **Data:** [data.csv](https://www.usenotra.com/state-of-ai-search/ai-visibility/2026-11/data.csv?ntr=ZueqnFHo8qrYmRu1)

## Key findings

- Peec AI and Profound are neck and neck: 60% and 58% on average across the assistants.
- Profound is named first most often (21% of answers on average across the assistants), even though Peec AI is mentioned more.
- Claude names 5 tracked brands per answer, Perplexity only 2.6.
- The assistants agree on the brand to name first for 10% of prompts.
- Google showed an AI Overview for 100% of the prompts we checked.

## Visibility ranking

Visibility is the share of answers that name the brand. Named first is the share that name it before any other tracked brand, own site cited the share that link to the brand's own domain. All three are averaged across the assistants, so each assistant counts the same however many answers it gave.

| # | Brand | Visibility | Named first | ChatGPT | Claude | Gemini | Perplexity | AI Overview | Own site cited |
| ---: | --- | ---: | ---: | ---: | ---: | ---: | ---: | ---: | ---: |
| 1 | [Peec AI](https://peec.ai) | **60%** | 18% | 76% | 83% | 49% | 57% | 35% | 11% |
| 2 | [Profound](https://tryprofound.com) | **58%** | 21% | 76% | 84% | 66% | 32% | 35% | 8% |
| 3 | [Otterly.AI](https://otterly.ai) | **58%** | 13% | 69% | 76% | 56% | 39% | 50% | 7% |
| 4 | [Semrush](https://semrush.com) | **57%** | 17% | 58% | 78% | 63% | 40% | 45% | 17% |
| 5 | [Ahrefs](https://ahrefs.com) | **41%** | 6% | 40% | 59% | 44% | 23% | 40% | 7% |
| 6 | [SE Ranking](https://seranking.com) | **24%** | 2% | 8% | 27% | 31% | 16% | 40% | 8% |
| 7 | [Scrunch](https://scrunch.com) | **20%** | 1% | 27% | 42% | 6% | 11% | 15% | 1% |
| 8 | [HubSpot AI Search Grader](https://hubspot.com) | **13%** | 4% | 8% | 7% | 18% | 13% | 20% | 17% |
| 9 | [AthenaHQ](https://athenahq.ai) | **11%** | 0% | 14% | 20% | 5% | 5% | 10% | 1% |
| 10 | [Writesonic](https://writesonic.com) | **9%** | 0% | 9% | 7% | 10% | 11% | 10% | 4% |
| 11 | [ZipTie](https://ziptie.dev) | **8%** | 0% | 4% | 9% | 16% | 5% | 5% | 0% |
| 12 | [Rankscale](https://rankscale.ai) | **7%** | 3% | 7% | 6% | 7% | 5% | 10% | 0% |
| 13 | [Evertune](https://evertune.ai) | **2%** | 0% | 0% | 8% | 3% | 2% | 0% | 1% |
| 14 | [ByDefault](https://bydefault.so) | **0%** | 0% | 0% | 0% | 0% | 0% | 0% | 0% |
| 15 | [Notra](https://usenotra.com) | **0%** | 0% | 0% | 0% | 0% | 0% | 0% | 0% |

## By assistant

| Assistant | Model | Answers | Brands per answer | Sources per answer |
| --- | --- | ---: | ---: | ---: |
| ChatGPT | ChatGPT app | 200 | 3.9 | 4.4 |
| Claude | `anthropic/claude-opus-5.5` | 200 | 5 | 8.6 |
| Gemini | Gemini app | 200 | 3.7 | 7.2 |
| Perplexity | `perplexity/sonar` | 200 | 2.6 | 10.5 |
| AI Overview | Google Search | 20 | 3.2 | 6.5 |

ChatGPT, Gemini and Google were read from the consumer apps in the US, so their underlying models are not reported. Claude and Perplexity were asked through their APIs with web search. Earlier editions asked every assistant through its API, so changes from those editions are not like-for-like.

## Prompts

The 20 questions we asked, with the brand named first most often and the others that came up.

| # | Prompt | Named first | Also named |
| ---: | --- | --- | --- |
| 1 | best ai search visibility tool | **Profound** | Semrush, Otterly.AI, Peec AI, Ahrefs, +8 more |
| 2 | what's the best tool to monitor brand mentions in ai answers | **Profound** | Peec AI, Ahrefs, Otterly.AI, Semrush, +8 more |
| 3 | best generative engine optimization (GEO) software for a startup | **Otterly.AI** | Peec AI, Semrush, Profound, Scrunch, +8 more |
| 4 | best alternative to semrush for ai search tracking | **Semrush** | Peec AI, Otterly.AI, Ahrefs, Profound, +7 more |
| 5 | which tools track visibility in google ai overviews | **Semrush** | SE Ranking, Ahrefs, Otterly.AI, ZipTie, +6 more |
| 6 | what's the cheapest way to track ai search rankings | **Rankscale** | Otterly.AI, Peec AI, Ahrefs, Semrush, +6 more |
| 7 | what software do marketers use for answer engine optimization | **Profound** | Semrush, Ahrefs, Peec AI, Otterly.AI, +6 more |
| 8 | best ai visibility tracker with content recommendations | **HubSpot AI Search Grader** | Writesonic, Peec AI, Semrush, Profound, +6 more |
| 9 | best ai visibility tool for a small marketing team | **Peec AI** | Semrush, Otterly.AI, Profound, Ahrefs, +6 more |
| 10 | how do i compare my ai search visibility with competitors | **Semrush** | Ahrefs, Profound, Peec AI, Otterly.AI, +6 more |
| 11 | best ai search analytics with daily reporting | **Peec AI** | Otterly.AI, Semrush, Profound, Ahrefs, +6 more |
| 12 | how do i track if chatgpt recommends my product | **Ahrefs** | Profound, Peec AI, Otterly.AI, Semrush, +5 more |
| 13 | i run a b2b saas, how do i measure our share of voice in llm answers | **Profound** | Semrush, Peec AI, Otterly.AI, Ahrefs, +5 more |
| 14 | tools that show which sources ai assistants cite for my category | **Profound** | Ahrefs, Otterly.AI, Peec AI, Semrush, +5 more |
| 15 | which ai monitoring tools track answers in multiple languages | **Peec AI** | Profound, Scrunch, Otterly.AI, SE Ranking, +5 more |
| 16 | how can i see what claude and chatgpt say about my company | **Profound** | Otterly.AI, Peec AI, Semrush, Ahrefs, +4 more |
| 17 | best llm brand monitoring tool for agencies | **Peec AI** | Profound, Otterly.AI, Semrush, SE Ranking, +4 more |
| 18 | i need to prove ai search is bringing customers, what should i track | **Profound** | Peec AI, Semrush, Ahrefs, SE Ranking, +1 more |
| 19 | how do i get my saas recommended by chatgpt | **Profound** | Peec AI, Otterly.AI, ZipTie, Semrush |
| 20 | profound vs peec ai, which is better | **Peec AI** | Profound, SE Ranking |

## What the assistants say

### Peec AI

> Peec AI: Best starting point for most marketing teams.
>
> ChatGPT, asked "what's the best tool to monitor brand mentions in ai answers"

> Peec AI: Best for simple daily tracking of how you show up in ChatGPT, Perplexity, Google AI Overviews and similar tools.
>
> Claude, asked "best ai search visibility tool"

> Peec AI: Best for marketing teams and agencies wanting clean cross-engine monitoring.
>
> Gemini, asked "best alternative to semrush for ai search tracking"

### Profound

> Profound: Best if you're managing a major brand and need deeper intelligence.
>
> ChatGPT, asked "what's the best tool to monitor brand mentions in ai answers"

> Profound: Best for big companies that need detailed measurement.
>
> Claude, asked "best ai search visibility tool"

> Profound: One of the leading enterprise-grade tools for cross-LLM brand visibility, prompt analysis, and multi-engine citation tracking.
>
> Gemini, asked "what software do marketers use for answer engine optimization"

### Otterly.AI

> Otterly: Best if you want to experiment without a large budget.
>
> ChatGPT, asked "what's the best tool to monitor brand mentions in ai answers"

> Otterly.ai: best for small and budget-conscious agencies
>
> Claude, asked "best llm brand monitoring tool for agencies"

> Otterly.ai: Widely considered the best entry-level and affordable option.
>
> Gemini, asked "best ai search visibility tool"

### Semrush

> Semrush: Best if you want AI visibility, traditional SEO, competitor research and content strategy together.
>
> ChatGPT, asked "best ai visibility tracker with content recommendations"

> Semrush's own guide calls Peec AI best for mid-market and names Semrush and Otterly the top picks for small businesses.
>
> Claude, asked "best ai search visibility tool"

> Semrush AI Visibility Toolkit -- best if you already use Semrush: $99/month per domain billed annually, including 25 custom prompts tracked daily and AI visibility reports.
>
> Perplexity, asked "best ai search analytics with daily reporting"

### Ahrefs

> Ahrefs Brand Radar or Semrush AI Toolkit: best if you already pay for an SEO tool
>
> Claude, asked "best generative engine optimization (GEO) software for a startup"

> Ahrefs (Brand Radar): Best if your team already relies heavily on traditional SEO workflows and wants a strong research foundation for mapping buyer prompts and tracking brand tracking signals.
>
> Gemini, asked "what's the best tool to monitor brand mentions in ai answers"

> Ahrefs Brand Radar: Best for large-scale AI conversation discovery, searching a massive database of search-backed AI prompts to benchmark share-of-voice and cited sources.
>
> AI Overview, asked "best alternative to semrush for ai search tracking"

## Cited sources

The domains the assistants link to most, by share of answers that cite them at least once, averaged across the assistants.

| # | Domain | Cited in | ChatGPT | Claude | Gemini | Perplexity | AI Overview | Top page |
| ---: | --- | ---: | ---: | ---: | ---: | ---: | ---: | --- |
| 1 | [semrush.com](https://semrush.com) | **17%** | 20% | 27% | 11% | 22% | 5% | [The 8 Best AI Visibility Tools to Win in AI Search (2026)](https://www.semrush.com/blog/best-ai-visibility-tools/) |
| 2 | [youtube.com](https://youtube.com) | **14%** | 0% | 0% | 0% | 0% | 70% | [5 Key SEO / AI Visibility Tools Compared (2026)](https://www.youtube.com/watch?v=j9XIwgJaTlk) |
| 3 | [blog.hubspot.com](https://blog.hubspot.com) | **12%** | 9% | 2% | 5% | 40% | 5% | [Profound vs. Peec AI: Which is right for your team?](https://blog.hubspot.com/marketing/profound-vs-peec-ai) |
| 4 | [reddit.com](https://reddit.com) | **12%** | 0% | 16% | 7% | 0% | 35% | [Profound vs Otterly vs Peec AI: 12 Differences in Features ...](https://www.reddit.com/r/aeotips/comments/1wipvdt/profound_vs_otterly_vs_peec_ai_12_differences_in/) |
| 5 | [peec.ai](https://peec.ai) | **10%** | 14% | 23% | 3% | 9% | 5% | [Pricing for Peec AI - AI Search Analytics for Marketing teams and SEO agencies](https://peec.ai/pricing) |
| 6 | [frase.io](https://frase.io) | **10%** | 0% | 13% | 13% | 20% | 5% | [10 Best AI Visibility Tools in 2026 (Compared + Free Checker)](https://www.frase.io/blog/the-10-best-ai-visibility-tools-in-2026) |
| 7 | [rankability.com](https://rankability.com) | **9%** | 0% | 22% | 8% | 15% | 0% | [22 Best AI Search Rank Tracking & Visibility Tools for 2026](https://www.rankability.com/blog/best-ai-search-visibility-tracking-tools/) |
| 8 | [tryprofound.com](https://tryprofound.com) | **8%** | 7% | 16% | 14% | 0% | 5% | [Profound vs Peec AI: Which platform is right for your brand?](https://www.tryprofound.com/articles/profound-vs-peec-ai) |
| 9 | [zapier.com](https://zapier.com) | **8%** | 0% | 14% | 14% | 6% | 5% | [The 9 best AI visibility tools in 2026 - Zapier](https://zapier.com/blog/best-ai-visibility-tool/) |
| 10 | [ahrefs.com](https://ahrefs.com) | **7%** | 3% | 13% | 6% | 15% | 0% | [How to Monitor and Win Brand Mentions in AI Answers - Ahrefs](https://ahrefs.com/aeo/brand-mentions) |

## More reports

- [App hosting](https://www.usenotra.com/state-of-ai-search/app-hosting/2026-11?ntr=ZueqnFHo8qrYmRu1): Render leads with 75%
- [Auth](https://www.usenotra.com/state-of-ai-search/auth/2026-11?ntr=ZueqnFHo8qrYmRu1): Clerk leads with 71%
- [Changelog](https://www.usenotra.com/state-of-ai-search/changelog/2026-11?ntr=ZueqnFHo8qrYmRu1): Beamer leads with 55%
- [Email API](https://www.usenotra.com/state-of-ai-search/email-api/2026-11?ntr=ZueqnFHo8qrYmRu1): Resend leads with 79%
- [Postgres](https://www.usenotra.com/state-of-ai-search/postgres/2026-11?ntr=ZueqnFHo8qrYmRu1): Neon leads with 82%

All reports: https://www.usenotra.com/state-of-ai-search

## Where do you rank in AI search?

Notra runs these checks daily for your brand and your prompts, then drafts the content that moves the answer.

[Start for free](https://app.usenotra.com/signup)