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An AI referral is a person who clicked a link in an AI answer and landed on your site. Notra recognizes them by the referrer host: Subdomains of these hosts also count, but Notra does not read utm_source parameters.

Conversions

Add Conversion paths in Brand and domains, for example /signup or /pricing, up to 20 of them. A conversion is an AI referral that lands on one of those paths. Paths match by prefix, so /pricing also counts /pricing/teams, while / only matches the home page. Conversions show up as the Conversions stage in the hero of the Traffic page, for the selected date range.

Limits

  • Notra only counts the page the referral landed on, so a visitor who lands on a blog post and signs up later is not a conversion.
  • Apps that strip the referrer header, and AI engines not in the table, are not counted as referrals.
Last modified on October 8, 2026