Brand and domains

Open GEO settings from the settings menu (Brand, Languages and Models). Changes save automatically and apply to the active project.

Field	Meaning
Company name	The primary name matched in answers
Aliases	Up to 10 other spellings, product names or the bare domain
Tracked domains	Up to 20 extra sites besides the brand website. Notra includes their subdomains, and all of them use the same ingest token
Conversion paths	Paths that count as a conversion when an AI referral reaches them, for example `/signup`. Notra matches them by prefix

Add your bare domain (for example usenotra.com) as an alias, because engines often name a product by its domain.

You can also delete a project from this section. See Projects.

Last modified on October 8, 2026