The Competitors page answers “Who AI engines recommend instead of you”. Notra matches competitor names case-insensitively in every answer, so share of voice and content gaps only count the brands on this list. A project can track up to 2,000 competitors, but generated content (personas, conversations, prompt suggestions, briefs) only uses the 25 that AI engines recommend most.
Each competitor has:
- Name: the primary string matched in answers.
- Website: a bare domain such as
example.com, which Notra uses for the logo and for suggestions.
- Type: Direct (“Sells what you sell”) or Indirect (“Solves the same problem differently”).
- Synonyms: up to eight alternative spellings or product names that count as the same brand.
- Chart color: the competitor’s color in share of voice charts.
The table has Domain, Type and Synonyms columns with a name filter and an All types / Direct / Indirect filter, and Add Competitor (shortcut C) opens the edit form. Below the table, the Share of voice card compares mention counts for the selected range.
Suggestions for a domain
Notra can suggest likely competitors for a website and caches the results per organization and domain.
Bulk import
Import CSV on the Competitors page requires a name column, while domain, kind and synonyms are optional. Import updates existing competitors in place instead of duplicating them.
Competitor detail
Click a competitor to open its detail view, which opens as a modal from the Competitors page or as a full page at /geo/competitors/{name}. The view shows a Mentions chart over the last 30 days by default, and below it a table lists the prompts that produced those mentions, with Engine, Position (the numeric position, Mentioned or Absent) and Last seen columns. Edit competitor opens the same form as the table.
Your own brand also appears in share of voice, and clicking it opens the same view filled with the answers that mention you.
Last modified on October 8, 2026
