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Notra scopes all GEO data to a project, which links a name to one brand identity. This lets an organization track several brands or products side by side without mixing prompts, competitors or scan results. Every GEO page in the dashboard reads the active project from the sidebar’s Projects menu.
  • Onboarding creates your first project.
  • New project in the sidebar opens a dialog with two fields: Project name and Brand identity.
  • Deleting a project also deletes its GEO settings, prompts, sequences, competitors, scans, checks and reports, and you cannot delete the organization’s last project.
How many projects you can create depends on your plan. See Billing.
Last modified on October 8, 2026