Why did my numbers change?

Start with the What changed card on the GEO Overview page, which compares the latest scan with the previous one prompt by prompt.

What changed

The card needs two scans before it shows anything, and each row is one prompt and engine where something moved:

Change	Meaning
Gained mention	An engine started mentioning your brand
Lost mention	An engine stopped mentioning your brand
Position up / down	Your brand moved up or down in the answer
Displaced by competitor	A competitor took the spot you held
Citation gained	An engine started citing your pages
Citation lost	An engine stopped citing your pages
Competitor cited	An engine cited a competitor’s page
New engine	The engine had no previous answer to compare

Other causes

Cause	What to check
Engines answered differently	What changed shows gained or lost mentions on the same prompts
You added or paused prompts	Every saved answer has equal weight, so new prompts change the rate
You added or removed engines	Mention rate is per engine. The total mixes them
You changed your company name or aliases	Only new scans use the new names. Past answers keep their result
Manual scans	Repeated manual scans count again in the selected range
A partial scan	Answers from an unfinished scan can appear before it completes

Notra never re-judges old answers

Each answer keeps the result it got when the scan saved it, which covers whether you were mentioned, your position and the competitors it named. Changing aliases, adding competitors or upgrading the judge model only affects new scans. Competitor edits are the one exception, because share of voice and the competitor matrix match saved names against your current competitor list and synonyms when they load, so a new synonym also groups older mentions. Competitor cited in What changed also uses your current competitor domains.

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What changed

Other causes

Notra never re-judges old answers

​What changed

​Other causes

​Notra never re-judges old answers

What changed

Other causes

Notra never re-judges old answers