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Personas are in beta.
Personas page with the persona table Personas page with the persona table A tracked prompt is one question, while a persona is a buyer with a job title, a company, a current tool stack and objections, who has a whole conversation with each engine that has web search. The Persona visibility card on the Personas page shows how often you come up in those conversations, with a forecast.

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Generate personas

Notra generates a starting set of five personas from your website and audience. Add persona generates one more from a short description, for example “an agency founder comparing AI visibility tools for clients, with a tight budget”, and Notra fills in the profile and memories.

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What a persona contains

A persona opened on its Profile tab A persona opened on its Profile tab From the profile and memories Notra generates fixed conversation prompts. Every engine receives the same messages in the same order, so you can compare results across engines and scans. Editing a persona regenerates its prompts.

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Scans and cost

  • Personas talk to every enabled engine that has web search during each scan, but only when English is one of your languages. Engines labelled No web search, such as Grok and Cursor, don’t get persona conversations. Each persona sends up to two messages per engine per scan, shown as Max. messages.
  • Each persona answer counts as two AI answers against your quota.
  • A project can have up to five active personas, so archive one before you add or reactivate another.
  • Pause scans keeps a persona but skips it in scans, while Archive removes it from future scans and keeps its history.
Last modified on October 8, 2026