How it is calculated
Mention rate = answers that mention you / all saved answers, for the selected engines, languages and date range.- An answer counts as a mention when the judge finds your company name or any alias in it.
- Every saved answer has equal weight and answers that do not name you count as zero, so adding prompts you rank poorly on lowers the rate.
- The dashboard shows the delta against the first half of the selected range.
- The rate counts every saved answer in the range: all tracked languages, conversations and persona conversations. A conversation counts as one answer, and it counts as a mention when any of its turns mentions you.
- Per-prompt views show each tracked prompt once, in your prompt language.
Where to find it
- Mentions card and Mention rate by engine table on the GEO Overview page.
What moves it
- Prompt mix: adding or pausing prompts changes the denominator.
- Engine mix: each engine has its own rate, so adding a weak engine pulls the total down.
- Aliases: a missing product name or domain alias hides real mentions.
- Content: closing content gaps and earning shelf space gets more answers to name you, while the other three only change what Notra counts rather than how often engines mention you.
Why is my visibility zero?
Work through the common causes.