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Prompts are the questions Notra asks AI engines for you, and competitors are the brands it looks for in the answers next to yours. Both sit under the Visibility group of the GEO sidebar and belong to the active project. The Prompts page lists every prompt that goes into a scan, and prompts come from two sources:
  • Custom prompts you add by hand, import or accept from a suggestion, which Notra stores per project with an enabled flag.
  • Auto prompts derived from the project’s brand context. Notra reads the brand identity’s company description and audience, extracts a product category and an audience phrase, and generates up to eight category questions from those that never name your brand. Notra regenerates auto prompts from the brand context on every read, so they always show as enabled.
Write each prompt the way a person types into ChatGPT, with lowercase, one intent and no trailing question mark. Usually add a concrete detail about the person’s situation (role, team size, budget, stack), and never use the brand’s own category jargon. A custom prompt must be between 8 and 300 characters. There is no limit on how many custom prompts a project can track, but every prompt multiplies the answers a scan uses. During onboarding Notra drops suggested prompts that contain your company name or an alias, because a branded question tells you nothing about unaided recall.

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Adding and pausing prompts

Press Add Prompt (shortcut P) to open a dialog with a Question field and, for suggestions, a Website field. For each prompt, the prompts table shows a Presence badge, the Engines that mentioned you and the Best position. The badge reads Search only when only the grounded engines named you and Invisible when no engine did. You can pause a custom prompt without deleting it, in which case the next scan skips it and the prompt keeps its history.

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Bulk import

Import CSV on the Prompts page accepts a file with a prompt column and an optional enabled column. Before you confirm, the dialog summarises Ready to import, Duplicates skipped and Rows with problems. One import takes up to 500 rows and 1 MB, so run more imports to add more.

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Search Console suggestions

The Prompts page also hosts the Google Search Console card: “We read the queries your site ranks for and suggest the AI prompts people ask. Suggestions refresh weekly.” Press Connect Search Console and choose a Property. Notra then syncs the last 28 days of queries every Monday, and Sync now runs it immediately. Suggestions appear in a table with Search queries, Impressions, Clicks and Best position, and Track turns one into a custom prompt. Suggestions you have not accepted also feed the search gaps on Content gaps.

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Writing good prompts

1

Write like a buyer

Use lowercase, one intent and a concrete detail about the person (role, team size, stack), and skip your own category jargon.
2

Never name your brand

A branded prompt tells you nothing about whether engines recommend you unprompted.
3

Cover the funnel

Mix problem questions (“how do i keep release notes up to date”), category questions (“best changelog tools”) and comparison questions (“globex alternatives”).
Last modified on October 8, 2026