SEO, share images and redirects

Every site comes with sitemaps, RSS feeds, canonical URLs, Open Graph tags and schema.org data, and the settings on this page fine-tune them. See AI agents and search for everything that’s automatic.

SEO

blog.json

"seo": {
  "metatags": { "google-site-verification": "abc123" },
  "indexing": "navigable",
  "organization": {
    "name": "Acme",
    "legalName": "Acme Inc.",
    "url": "https://acme.com",
    "logo": "/images/logo.png",
    "sameAs": ["https://x.com/acme", "https://www.linkedin.com/company/acme"]
  }
}

Setting	What it does
`metatags`	Adds `<meta>` tags to every page, where keys starting with `og:`, `article:`, `fb:`, `profile:` or `book:` become `property` and the rest `name`
`indexing`	`navigable` (default) lets search engines index posts and index pages, while `all` also indexes author pages
`organization`	The publisher search engines and AI answers attribute your posts to, with a required `name` and up to 12 `sameAs` profiles. Without it, Notra uses `name`, `logo` and `footer.socials`

Posts and entries without an image get a generated 1200×630 share image with your site name, the section, the title and your brand color.

blog.json

"thumbnails": { "appearance": "dark", "background": "/images/og-background.png" }

appearance is light (default) or dark.
background is a PNG, JPEG or SVG in public/ behind the text.
"enabled": false turns them off, and pages without an image then use your logo.

404 page

blog.json

"errors": { "404": { "title": "Nothing here", "description": "The post may have moved." } }

With "redirect": true, an unknown page sends readers to the blog or changelog home instead of showing the 404 page, while search engines still get a 404 status.

Redirects

Redirects let you move or rename a post without breaking links.

blog.json

"redirects": [
  { "source": "/blog/old-post", "destination": "/blog/new-post" },
  { "source": "/blog/2025/*", "destination": "/blog/archive/*" },
  { "source": "/blog/webinar", "destination": "https://acme.com/events", "permanent": false }
]

source is a full path on your domain, including the section path, like /blog/old-post.
A source ending in /* matches every path below it, and when destination also ends in /*, Notra carries the rest of the path over.
destination is a path or an https:// URL.
permanent is true by default (308), so set it to false for a temporary redirect (307).
The first matching rule wins and redirects win over existing pages. Notra doesn’t carry query strings over, and a site can have up to 500 rules.

Dates

"metadata": { "timestamp": false } hides the “Updated” date on posts, while the sitemap still tells search engines when a post changed.

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SEO

404 page

Redirects

Dates

​SEO

​Share images

​404 page

​Redirects

​Dates

SEO

Share images

404 page

Redirects

Dates