Subdomains of these hosts also count, and the server tracker and log drains go by the referrer alone. In Web analytics, a page view also counts as coming from AI when its link carries one of these hosts as
utm_source, such as utm_source=chatgpt.com, which ChatGPT’s apps add because they send no referrer.
Conversions
Add Conversion paths in Brand and domains, for example/signup or /pricing, up to 20 of them.
A conversion is an AI referral that lands on one of those paths. Paths match by prefix, so /pricing also counts /pricing/teams, while / only matches the home page.
Conversions show up as the Conversions stage in the hero of the AI analytics page, for the selected date range.
Limits
- Notra only counts the page the referral landed on, so a visitor who lands on a blog post and signs up later is not a conversion.
- Notra doesn’t count visits from apps that strip the referrer header or from AI engines missing from the table as referrals.