# Engineers are great for marketing

Date: 2026-04-09T10:55:44.000Z

Part of why [Vercel](https://vercel.com/) stays top of mind is that many employees regularly share what they are building on Twitter and engage with users and customers. We see the same pattern at [**Anomaly**](https://anoma.ly/) (behind OpenCode), which has hired engineers like [Ryan Vogel](https://x.com/ryanvogel), [Kit Langton](https://x.com/kitlangton) and [Rhys Sullivan](https://x.com/RhysSullivan) who talk about their work in public, and even at larger companies like [Cloudflare](https://www.cloudflare.com/), where engineers such as [Dillon Mulroy](https://x.com/dillon_mulroy) stream on Twitch and regularly post updates publicly on Twitter.

When people *see* the work happen, they feel closer to the company and the product. They learn why decisions were made, follow the tradeoffs and feel involved in how the product grows.

**Sharing your work in public helps in three ways:**

* It builds trust. When you share progress, you also share your process.
* It shortens feedback loops. Users reply with context, edge cases and ideas while you are still building.
* It makes distribution feel natural, because you are documenting your work instead of writing ads.

### Why this trend accelerates with AI

AI lets teams ship faster, so more companies will want to turn that shipping speed into distribution. That makes engineers an underrated distribution channel.

**If you are building a developer product, you already have the raw material for great marketing:**

* PRs and shipped features
* interesting implementation details
* benchmarks and performance wins
* the small but real customer problems you solved

Most teams don't have time to turn all of that into content on a regular schedule.

Notra takes the work you already do in GitHub or Linear and turns it into on-brand updates you can publish anywhere. We want to help people talk about the work they and their agents do every day, without adding more filler to the internet.

***

**Disclaimer**

* We have no formal research behind this claim.
* It is our belief based on what we have observed while building developer products.
* This belief is a big part of why we are building Notra, which turns shipping activity into regular posts.

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