1
Read the answers
Open the prompt on the Prompts page and, for each engine, note which brands it recommends, in what order and why. The reasons engines give are your content brief.
2
Read the citations
Grounded engines save the pages they cited, which are the sources each engine built its answer from. For more on how they are counted, see Citations.
3
Get on the shelf
Third-party pages in those citations show up in Shelf space, so open a ticket for each page that lists competitors but not you.
4
Publish your own answer
Use the GEO writer to draft a page that answers the prompt directly, in the format engines already favor for it, whether that is a comparison, a listicle or a guide.Add specific statistics, quotes from named people and links to sources. In the GEO study, quotes raised visibility in AI answers by 42.6%, statistics by 32.8% and cited sources by 27.7%, while keyword stuffing lowered it.
5
Make it readable for agents
Run Agent readiness and check the AI traffic page to confirm crawlers and assistants fetch the new page.
6
Measure
Watch What changed over the next scans for Gained mention and Citation gained on this prompt.